What is Marketing Translation?
Sales collateral, advertising campaigns, digital content; for every type of business, in every type of sector, marketing is consistently rich with words and information.
The key to effective international marketing is conveying this information in a comprehensive and accurate manner – especially in non-English speaking markets.
Research has shown that 76% of global consumers prefer to buy products or services described in their native language. Additionally, Chinese, Spanish and Arabic collectively make up around 32.5% of internet usage.
Marketing translation ensures your brand’s message is delivered accurately in multiple languages, guaranteeing your business’s success in new and existing regions/markets.
Wolfestone Group offers creative international marketing translation services in 220+ language pairs. Our team will take the time to get to know your organization and marketing strategy before translating and localizing your content for your desired audience.
Our language solutions range from AI translation to creative localization and branded transcreation.
Contact us today for more information.
Wolfestone Group really supported us with international expansion. Response rates and market penetration levels have really accelerated. This has helped to win new business in new regions.
What Services Do We Offer?
For a business to grow internationally, its message must be understood by a range of audiences, many of whom speak different languages and dialects.
By using a creative translation agency, you can translate your marketing content into the appropriate language for your target audience. Marketing translation services can extend your reach, facilitate conversations with new markets, and allow you to communicate on a global stage.
What’s usually translated?
Marketing translation covers your website, social media, advertising, mailing list, or any print marketing content you may use:
- Print translation: This covers brochures, banners, flyers and any other print marketing content.
- Online advertising: This covers banner ads, mailing lists, website copy, social media posts, PPC ads, and any online advertising.
- Other digital/multimedia services: Wolfestone also offer Voice over, Subtitling, Transcription, and DTP (Desktop Publishing) as part of our marketing translation service.
How does marketing translation work?
Once you’ve selected the marketing content you’d like us to translate, our skilled team will work on ensuring that content is translated and localized accurately and appropriately.
We’ve developed and maintained a vast database of fully qualified and experienced in-country linguists, meaning our team will be able to understand your organization’s offer and translate it appropriately to meet the needs of your audience.
Your marketing content will also need to be localized to be best understood by your audience. This process involves editing any imagery that may not be appropriate for your market, editing any terms of phrases that are not relevant and switching currency when needed.
Get in touch for a free marketing translation quote within 60 minutes.
Using Localization And Transcreation For Marketing Content
Standard translation is often a direct word-for-word translation into another language. However, if you want to ensure that your translated messaging takes important cultural nuances and factors into account, then you also need localization. Successful and effective localization carefully considers the traditions, values, and cultural characteristics of the target region in order to create marketing content that resonates.
For content that needs a strong brand voice, it’s also vital to consider transcreation, a creative rewriting process that ensures that your content reads just as impactfully as in the original language. Transcreation ensures that vital marketing components like your messaging, branding, and tone of voice are maintained as they’re translated to meet the expectations of your audience.
No matter what marketing content you’re producing and no matter the audience you wish to speak to, localization and transcreation are key to succeeding in international markets
What Else Do We Offer?
Our multilingual SEO service is essential if you want your web content to accelerate global growth and unlock untapped foreign markets. Multilingual SEO means optimizing your web content for your target customers, based on what they’re searching for, how they’re searching across different languages, and what search engines they’re using. By integrating this into the translation process itself (instead of leaving as an afterthought), you could be saving money in the long run.
We are also able to use desktop publishing to maintain the layout of your document and liaise directly with our in-house DTP experts on your behalf.
If you’re an agency and have an engaged, globally-operating client base, you could boost your revenue by benefiting from our white label translation service. White label translation means we manage the translation project and you deal with the client as though the service was solely managed by you. That way, we become invisible in the process, but you benefit from our years of expertise, knowledge, and reliability.
Why choose Wolfestone Group?
Customer Satisfaction Rate
Awards & Nominations
Wolfestone Group offers award-winning translation services for clients and projects of all sizes, including some of the world's best-known organizations and institutions. Since 2006, we’ve been proudly offering professional services and outstanding customer support, working closely with our clients to understand their goals, and how our services can help achieve them.
Our reliable, accurate, and impactful marketing translation can help your organization grow, with customer satisfaction guaranteed.