International Women's Day - 8th March 2014The theme of this year’s celebration is: INSPIRING CHANGE. We’ve asked our company director Anna Bastek, IoD Director of the Year in 2012, three questions around the theme.
You’re running one of the fastest growing businesses in Wales. How did you find the inspiration to kick-start your company?In 2006, I started off by working in the evenings and weekends while still being employed full-time. This left me with no free time, but luckily I can now leave the office for a few days and the business runs on its own. At the beginning it was really hard work and I focused on sales and marketing to drive the business forward. I’m very proud to say that we’re now working for the big players such as Coca Cola Enterprises, RBS and AXA. We might be a young company, but we are successfully competing with the well-established translation companies because of our high service levels.
Chwarae Teg, the leading professional agency for the economic development of women in Wales, has recently published figures which show, that only 1 in 13 women in Wales are self-employed. Why do you feel it is so important to inspire young women to follow their dreams?Today I was in a school for an award ceremony and I met a young girl who was really shy when picking up her award. I gave her the encouragement to believe in herself, as she is already winning awards at her young age. It was so encouraging to see how she absorbed the praise and it instantly changed her state. I believe more of this approach would foster entrepreneurship and confidence in young people. A lot of women often think entrepreneurship is only for men, but that is completely wrong. I believe the opportunity is there for anyone who wants to take it.
Could you please name a person who inspires you in business and why?I really like Richard Branson’s attitude. In my opinion, he is very inspirational. His saying “Screw it, just do it” shows me that he sees opportunities and not problems. He is not afraid of failure and has a very positive mind-set, and that’s something I try to adopt into my working life.
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