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Who Should You Target with Effective Website Localization?

In this age of communication, the best way to ensure that your business is reaching a wide customer base is to have your website translated and localized.

The Internet is not exclusive to the English-speaking world. Therefore, website translation and localization is the best way to make your business stand out from the competition.

Web translation and localization services will increase your online audience, as well as your credibility and authority. This in turn can increase revenue for your business.

But, what markets are best to target at first? Here are our two recommendations.

English to Chinese translation is essential for your website. Mandarin is spoken by over 2 billion people worldwide. This will not only open your business up to the Chinese market but to other Asian markets too, such as Hong Kong and Singapore. Having a Chinese translation of your website will also ensure that it shows up on China-specific search engines.

Russian is now the 6th largest language in the world in terms of speakers. Moscow is now the most expensive city in the world and has the most billionaires. Many Russians own computers and they are very Internet literate, so having Russian translation on your website could also open you up to a gold mine.

The Internet has made website localization a necessity. By targeting the correct countries, you can open up your business to a whole new market you wouldn’t have otherwise reached.


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