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Who Should You Target with Website Localisation?

In this age of global communication, the best way to ensure that your business is reaching as wide a customer base as possible is to have your website translated. The Internet is no longer exclusive to the English speaking world. Website translation is the best way to make your business stand out from the competition. There are many benefits to website translation. It will increase your site’s audience, as well as giving it credibility. This in turn can increase revenue for your business. But in order to effectively target your website, there are certain languages that are better to translate to than others. English to Chinese translation is essential for your website. Mandarin is spoken by over 2 billion people worldwide. This will not only open your business up to the Chinese market, but to other Asian markets too, such as Hong Kong and Singapore. Having a Chinese translation of your website will also ensure that it shows up on China-specific search engines. Russian is now the 6th largest language in the world in terms of speakers. Moscow is now the most expensive city in the world, and has the most billionaires. Many Russians own computers and they are very Internet literate, so having Russian translation on your website could open you up to a gold mine. The Internet has made website localisation a necessity. By targeting the correct countries, you can open up your business to a whole new market you wouldn’t have otherwise reached. Liked this blog? Then feel free to click on those buttons below to share it on Facebook, LinkedIn, etc. Want to comment? All you have to do is enter your comment, then your name and email into Disqus and press register. That’s it!

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