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Transcreating Colours: Could Orange Give Your Business Extra Juice?

By Emma Clarke Traffic ConeOrange has very high visibility so it is often used for road safety equipment such as traffic cones and traffic lights. In a business setting, many websites and shops use orange to alert customers to special offers and money off deals. Many brands choose orange because it’s a warm colour associated with fire. The colour is also synonymous with the Netherlands due its historical significance. In the Netherlands it’s not uncommon to see the colour in the form of banners, balloons, and even fountains are sometimes dyed orange. Dutch people paint their faces orange on their Queen’s birthday or other national events. Orange is associated with patriotism and royalty. With regards to China, in Feng Shui orange symbolises change and spontaneity. In Ireland, the colour orange is associated with Protestantism. Wearing this colour on St. Patricks Day signifies that you are a Protestant. This is worth bearing in mind for businesses wishing to trade in Ireland. Not all associations with this colour are positive. Agent Orange was the gas used during the Vietnam War. Curry Spices On a more positive note, the orangey-yellow spice Turmeric is used in India for both celebrations and cooking. What colour is your business' logo? We've also written blogs about the colours: red, green, white, blue, black, yellow and purple. Liked this blog? Then feel free to click on those buttons below to share it on Facebook, LinkedIn, etc. Want to comment? All you have to do is enter your comment, then your name and email into Disqus and press register. That’s it!

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