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Transcreating Colors: Could Orange Give Your Business Extra Juice?

Orange has very high visibility so it is often used for road safety equipment such as traffic cones and traffic lights. In a business setting, many websites and shops use orange to alert customers to special offers and money-off deals. Many brands choose orange because it’s a warm color associated with fire.

The color is also synonymous with the Netherlands due to its historical significance. In the Netherlands, it’s not uncommon to see the colour in the form of banners, balloons, and even fountains are sometimes dyed orange. Dutch people paint their faces orange on their Queen’s birthday or other national events. Orange is associated with patriotism and royalty.

With regards to China, in Feng Shui orange symbolises change and spontaneity.

In Ireland, the color orange is associated with Protestantism. Wearing this colour on St. Patricks Day signifies that you are a Protestant. This is worth bearing in mind for businesses wishing to trade in Ireland.

Not all associations with this colour are positive. Agent Orange was the gas used during the Vietnam War.

On a more positive note, the orangey-yellow spice Turmeric is used in India for both celebrations and cooking.

What colour is your business' logo?


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