So how can this be done for Wales? Which qualities embodied in our people drive our export strategy? It’s an interesting balancing act. Take pride in the flag while simultaneously taking pride in the distinctiveness of individual products and services. Easier said than done, of course.
But it is something to work on, and our best commercial minds, as well as our political leaders, are making progress.In April of this year Business Minister Edwina Hart announced a far reaching strategy designed to take “Brand Wales” to all corners of the globe. By targeting key countries and sectors with a series of high profile trade missions, the Welsh Assembly Government is providing focus and leadership. Taking a long term view, education is at the heart of our economic future. English remains a global lingua franca, but the languages of emerging economies are rapidly gaining ground. Where Welsh parents might previously have told their children that English, French and German were the languages of the future, our next generation might need to pay equal attention to Brazilian Portuguese, Russian, Mandarin, Urdu or Arabic. Investment in language learning in our schools will surely pay dividends, giving Wales the platform to take the share of the global market it deserves. Nations have to earn global respect and smaller nations often have to work very hard for it. Wales has the talent to take its place in the world. This is too vibrant and talented a nation to exist in anyone’s shadow. Step forward, Wales. Step forward into the sunlight where you belong. Liked this blog? Then feel free to click on those buttons below to share it on Facebook, LinkedIn, etc. Want to comment? All you have to do is enter your comment, then your name and email into Disqus and press register. That’s it!
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