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The Potential of Brazil's Business Travel Market

By Emma Clarke Airport in BrazilBrazil's Business Travel Market is flying high. According to the Economist, domestic business-travel spending has increased by 8.3% a year over the last dozen years. That's not to say that the future has always been rosy. Brazil faced several challenges in the past concerning air travel. Businessweek dubbed the country an "airline graveyard" because of previous concerns over airplane safety. For now, most Brazilians prefer to take public transport rather than board a plane due to the fact that they are on average three times poorer than Britons. But there is massive potential for growth in Brazil; São Paulo's GDP is larger than Argentina's, and Brazil's GDP is bigger than Britain's. In fact, total business-travel spending is expected to increase by 14.3% in 2013, reaching $34.5 billion (£22.4 billion). That's a lot of flights! Especially when you think that the 2016 Olympics will take place in Rio de Janeiro. Are you an airline-related company? How can the travel industry make the most of this potential? Liked this blog? Then feel free to click on those buttons below to share it on Facebook, LinkedIn, etc. Want to comment? All you have to do is enter your comment, then your name and email into Disqus and press register. That’s it!

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